Nice brand. Nice identity. Shame If someone impersonated them

Brand impersonation has become one of the fastest-growing forms of cyber-enabled fraud. From fake social media profiles and phishing campaigns to AI-generated deepfakes and executive impersonation scams, cybercriminals are increasingly exploiting trusted brands to deceive customers, employees and partners.

In this on-demand webinar, Integrity360 experts Brian Martin and Cailan Sacks explore the latest trends in brand and identity impersonation, uncovering how threat actors operate, why businesses are increasingly being targeted, and what organisations can do to protect their brand reputation and customers.

Whether you're responsible for cybersecurity, risk management, fraud prevention, digital channels or brand protection, this session provides practical insights into the evolving threat landscape and the steps organisations should take to improve their digital risk posture.

What you'll learn

• Why brand impersonation attacks are increasing across industries

• The role of social media platforms in modern fraud campaigns

• How cybercriminals use AI and deepfake technology for identity fraud

• Real-world examples of executive impersonation, hiring fraud and payment scams

• How organised cybercrime groups scale impersonation attacks

• The importance of digital risk protection and threat intelligence

• Best practices for detecting, monitoring and responding to brand abuse online

Key topics covered

Brand impersonation as a growing cybercrime threat

Discover why organisations are increasingly becoming the primary target of impersonation attacks and how cybercriminals exploit trusted brands for financial gain.

Social media platforms as the primary channel for fraud

Learn how platforms such as Facebook, Instagram and Telegram are being leveraged to distribute impersonation scams and fraudulent content.

The rise of deepfakes and AI-powered identity fraud

Explore how deepfake video, voice cloning and synthetic media are being used to support social engineering, fraud and identity verification bypass attacks.

Organised cybercrime and industrialised scam operations

Understand the increasingly sophisticated business models behind modern cybercrime and digital fraud campaigns.

Digital risk protection and threat response strategies

Gain practical guidance on monitoring, detecting and disrupting impersonation campaigns before they impact your business and customers.

Who should watch?

• CISOs and cybersecurity leaders

• IT and security teams

• Risk and compliance professionals

• Fraud prevention teams

• Financial services organisations

• Digital channel managers

• Marketing and brand teams

• Executive leadership teams